Typography & Copywriting
Click through the links below to see examples of typography and copywriting.
- Create Not Hate
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- Meta
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- University of Leeds
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- Eric F. Box
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- E-zines
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Create Not Hate
Press campaign to encourage creative professionals to volunteer their time and expertise and become mentors for youths affected by gun and knife crime. The concept takes its inspiration from Malcolm Gladwell's book, 'The Tipping Point', which illustrates ways that situations can be 'tipped' from one extreme to another when people join in and follow a trend, as such. The word 'point' is exploited throughout the campaign, with reference to the subject area: gun-point and knife-point.
To enlarge these adverts, click here.
Meta
Typography poster to promote the qualities of the typeface, Meta. As Meta is widely used for signage, the concept exploited the legibility of Meta, purposefully spelling words incorrectly in order to prove that the copy can be read nevertheless.
University of Leeds
Invitations, signage and advertising for the University of Leeds School of Design Degree Show, 2007.
(Produced in collaboration with Nicola Bowker).
Eric F. Box*
Family-run business based in Dewsbury, Eric F. Box Funeral Directors Ltd. is not a 'typical' funeral directing company. Caring for the bereaved since 1853, this highly professional company provide everything you would expect from a funeral director, but with a difference. Their quarterly newsletters provide interesting information about the funeral industry. To see more work created for Eric F. Box, click here.
To read this newsletter, click here.
E-zines*
For many months, I have researched and written the majority of articles for both company e-zines, which are sent to the client databases. To read The H2 Company's e-zine, click here. Or for cinc, click here.
* Work carried out at The H2 Company