Create Not Hate
Below are enlarged copies of the Create Not Hate press campaign.
The Point - Getting the fundamental message across that gun and knife crime is a growing problem.
Turning Point - Suggesting that with creatives' help, the situation could be turned around.
Bonus Point - As another incentive, becoming a mentor would give those creatives an edge in their career.
Breaking Point - Urging creatives they must get involved now - there is a sense of urgency. The corner of the page is also perforated to allow the web address to 'break' off and be kept for future reference.
* Work carried out at The H2 Company